“Trendy fashion and exclusive products don’t need to be expensive.” This is the core idea derived in 2013 and continues to define our online shop, uniting our employees anew every day. As a successful Berlin start-up our mission is to offer our customers the latest fashion and lifestyle products daily at the best price while inspiring them at the same time. Our highly motivated and growing team (from 5-300 employees) work diligently to make the latest trends available as fast as possible to customers in over 24 European countries. Our wide range of over 100,000 products continues to grow along with our partnerships with distributors and manufacturers. The Lesara headquarters in Berlin is supported by another office in Guangzhou, a thriving centre of trade & commerce in Southern China.

The people behind Lesara

What do we do?

1. We scout out the latest international trends just for you
2. We skip the middle-man and work together with the best factories in the world.
3. We offer you the latest fashion and lifestyle products at the best price.
4. Our speed runs throughout all our processes: from picking up on current trends to the final delivery to your door.

Our Promise

Up to 80% Off!

Thanks to our direct cooperation with the best producers and manufacturers in the world, we are able to offer popular fashion and lifestyle products at competitive prices and with phenomenal discounts.

Best Price Guarantee*

Our Best-Price Guarantee ensures you always get the best deal. Should you find the same product with a different online provider* for less, Lesara will refund the difference as a gift voucher on your next purchase. Simply contact our customer service team, naming the source (for example, the product link).

Top Quality

We aim to offer our customers an exciting variety of attractive products and exclusive Top-Deals every day. With this in mind, our merchandising department is constantly on the lookout for new and exciting trends from around the world, making sure that the quality of our products always meets the highest of standards.

Fast Delivery Times & Easy Returns

If you are not completely satisfied with your order, you have the chance to return any item, for a refund, within 30 days of receiving your original order. The return is free for orders above €40.

Secure and Safe Shopping

We go to great lengths to make sure all your data shared with us is safe and secure. All personal information is stored exclusively for internal purposes and is not passed on to any third parties. For the purposes of processing orders through a payment service provider, all data transfer is encrypted and used for credit assessment.

Customer Service with Heart

Customer satisfaction is incredibly important to us. If you should have any questions or queries, do not hesitate to contact one of our professional customer service team members. You can also find answers to the most frequently asked questions on the Lesara delivery help page.



It all starts in September 2013 with the founding of the company in Berlin. Soon after, in November, Lesara is online and attracts the first set of customers right away!


In October, Lesara expands to Switzerland and Austria. In November, the company celebrates its first birthday with more than 100K customers!


The office in Guangzhou (China) opens in May. In June, Lesara is launched in Italy and the Netherlands. Soon after, a documentary on the company is aired on German television show ‘Galileo’. The opening of the Lesara photo studio in Guangzhou is followed by the launch of its in-house brands Maritimi, Reverse & Peak X! By October, Lesara has its first bestseller – the hooded jacket crosses the 100,000 sales mark! As the company turns 2, it enters 16 other European markets, generates more than 50% of its revenue from mobile, works with 6 warehouses across Europe and hits 1 million customers!


The French website lesara.fr is now live! Meanwhile in Milan, Lesara hosts its first fashion show. The company is awarded ‘Europe’s Fastest Growing Tech Startup’ and launches its first television campaign in Germany, followed by Netherlands, Austria, Switzerland, Italy and France soon after. Lesara bags the ‘Gründerszene’ award soon after its 3rd birthday and expands its team to more than 200 members. The company launches ‘Lesara Star Styles’, with celebrities flaunting their favourite Lesara looks!


Belgium, Sweden & Denmark now have Lesara! Lesara wins the ‘Criteo’ award for the most innovative performance marketing campaign. The company airs its second television spot in the German speaking countries. The Spanish website lesara.es goes online. The team in Berlin moves to a new address – a brand new office – bigger & better!

The Lesara Team


Lesara is based in both Germany and China and boasts 230 team members in Berlin in the areas of Merchandising, Finance, Marketing, IT, Human Resources, Office Management, Content, Graphics, Customer Care, Operations, Business Development and Legal. Management is based in our Berlin head office.


The international team ensures that shopping at Lesara is a pleasurable and secure experience. The 70 member team in our Guangzhou office is responsible for direct collaboration with our factories and manufacturers. The team also takes care of quality assurance and coordination of our in-house photo studio.


Roman Kirsch

CEO & Founder Lesara GmbH

Roman Kirsch is the founder and CEO of Lesara, an online shop for affordable and trend focused products and a pioneer in Agile Retail. Roman founded the company in November 2013, together with CTO Robin Müller and COO Matthias Wilrich, with a vision to revolutionize the retail industry. Roman studied business administration and finance in Germany, Great Britain, and the U.S. and founded Casacanda, the largest design shopping club in Europe, soon after. He eventually sold Casacanda to Fab.com, and went on to invest in companies such as Amorelie and Wunderdata. Roman is also a member of the World Economic Forum in Davos and featured in Forbes Magazine’s prestigious “30 under 30” list in 2016.

Matthias Wilrich

COO & Co-Founder Lesara GmbH

Matthias has been responsible for the setup of the entire Lesara after-sales processes since the start of the company in 2013. In addition to end-to-end supply chain management, he also oversees category management, customer care, business development and finance. Matthias previously worked as a strategy consultant with Accenture and Capgemini Consulting and is a graduate from the WHU - Otto Beisheim School of Management.

Robin Müller

CTO & Co-Founder Lesara GmbH

Robin Müller is the Chief Technology Officer at Lesara and is responsible for IT process optimisation and business intelligence. He brings with him over 12 years of experience in online business and IT. Previously, Robin was the CTO of Flightright GmbH and was also responsible for Mysportgroup GmbH's technology strategy and implementation. Robin boasts expertise in the fields of e-commerce shop systems as well as technological process optimisation.

fair – global – direct

As a company, we operate at an international level - both within our team and with our business partners. We work directly with manufacturers and producers from all around the world, continually establishing new partnerships. Not only do our product ranges continue to grow, but the number of employees and collaborators as well.

We carefully select our partners, so that we can ensure consistently high standards in quality, price-performance ratio as well as being on the cusp of the latest trends.

Our established business relationships are built on mutual respect and trust, which is reflected in our fair production and working conditions.

Through direct cooperation without middlemen, we are able to make sure that each product is subject to strict quality controls. This direct collaboration saves unnecessary transport routes and thanks to our data based production planning, also prevents overproduction.

In May 2015 our Berlin headquarters received additional support from a second office based in the hub of the Chinese business metropolis Guangzhou. Located in the heart of a thriving commercial centre, our employees scout out the best production companies and distributors in Asia, establishing contact between them and the European market. The team regularly visits our manufacturing sites to ensure that our products are being made under fair conditions and internationally recognized social standards. A fundamental part of our corporate culture is a responsible relationship between man and nature. With this in mind our partners must adhere to a strictly asserted and legally binding code of conduct.

Employees in China and Berlin work closely together and despite the distance see themselves as part of a highly motivated team with a common mission and corporate ideology. Have a look below at what our employees and partners have to say about working at Lesara, what inspires them and what they like best about their job:

Code of Conduct

It is important to us, as an international company, that everyone who works with or for us is able to fully exercise their human and labour rights. This is why we created our ‘Code of Conduct’, which must be signed by each and every one of our international partners. It is imperative for us to ensure that our daily work and business practices are anchored in internationally recognised human rights and labour standards. The foundation of the Code of Conduct are the conventions of the International Labour Organisation (ILO) and the United Nations standards. Although the cultural or political background of our business partners may differ from our own, we strongly believe in universal human rights, which must be respected and protected in all circumstances. Our own day-to-day behaviour reflects this, as we strive to lead by example. Any disregard of our Code, will result in repercussions and impact any future working relationships, and is basis for our cooperation with potential suppliers and their subcontractors. National jurisdiction is obviously applicable in all cases, independent of this Agreement.
* The product must be on offer directly through a German website. Third parties such as eBay or Amazon Marketplace sellers are excluded