To create a more fashionable world for everyone.
To enable people around the world to access affordable fashion and lifestyle products easily, by leveraging technology, investing in a customer-centric agile supply chain and constantly innovating using the best talent.
Great fashion and lifestyle products do not need to be expensive and difficult to access.
This was the fundamental idea devised in 2013 that continues to define our business and unite our employees. Our growth to over 24 countries, 8 languages and millions of customers is driven by core beliefs that we focus on relentlessly.
Our core beliefs
We believe in ...
From democratising fashion by deciding on products based on customer needs, to our passionate focus on every single customer interaction: Customers are the 'why' and 'because' for our business and we strive to innovate for and around them.
Making decisions now about potential trends 12 months later is an outdated approach. We live in a well-informed, digital society that expects access to the latest trends on demand. Agile retail enables new trends to be shipped out to customers in days, instead of quarters. The power of speed and agility also drives everything else that we do. We thrive on fast decisions and implementation.
Transparent communication is core to our DNA: Being open and honest with customers, employees and suppliers is an irrevocable principle of ours. We value direct communication and being close to customers & suppliers, and consider it the only way to flourish and improve. All of our decisions are based on the understanding that our company is here to stay, and create a better world in the process.
Technology has the power to improve lives of people around the globe. We invest in cutting edge technology to create better user experiences and products, while eliminating waste and inefficiencies.
Life is short and we want to make the most of the opportunities that were handed to us. That’s why we focus on solving big customer problems, fearlessly, with big solutions, and maintaining humility in success. We believe in being proactive and exude an 'anything-is-possible' attitude!
In a rapidly changing world, it’s the focus on continuous improvement that sets a company and its people apart. Expanding and strengthening our teams and investing in customer & supplier relationships is fundamental to business growth. To become bigger, we focus relentlessly on becoming better.
Being passionate and truly caring about what you do, and knowing why you do it, is the only way to achieve great results. We go above and beyond and make consistent efforts to create and preserve an amazing company culture, that sparks passion to start the day with a renewed sense of exictement, everyday!
What do we do?
It all starts in September 2013 with the founding of the company in Berlin. Soon after, in November, Lesara is online and attracts the first set of customers right away!
In October, Lesara expands to Switzerland and Austria. In November, the company celebrates its first birthday with more than 100K customers!
The office in Guangzhou (China) opens in May. In June, Lesara is launched in Italy and the Netherlands. Soon after, a documentary on the company is aired on German television show ‘Galileo’. The opening of the Lesara photo studio in Guangzhou is followed by the launch of its in-house brands Maritimi, Reverse & Peak X! By October, Lesara has its first bestseller – the hooded jacket crosses the 100,000 sales mark! As the company turns 2, it enters 16 other European markets, generates more than 50% of its revenue from mobile, works with 6 warehouses across Europe and hits 1 million customers!
The French website lesara.fr is now live! Meanwhile in Milan, Lesara hosts its first fashion show. The company is awarded ‘Europe’s Fastest Growing Tech Startup’ and launches its first television campaign in Germany, followed by Netherlands, Austria, Switzerland, Italy and France soon after. Lesara bags the ‘Gründerszene’ award soon after its 3rd birthday and expands its team to more than 200 members. The company launches ‘Lesara Star Styles’, with celebrities flaunting their favourite Lesara looks!
Belgium, Sweden, Denmark and Spain now have Lesara! Lesara wins the Criteo Award for the most innovative performance marketing campaign, the 21st Supply Chain Excellence Award for the best supply chain/logistics in retail/e-tail and the Deloitte Technology Fast 50 Award for Germany’s fastest growing tech company! With an exceptional growth rate of 71,981%, Lesara also represents Germany as the country’s fastest growing company at the Deloitte Technology Fast 500™ EMEA program – an industry ranking for the fastest growing technology companies in Europe, the Middle East and Africa. The company airs its second television spot in the German speaking countries. The team in Berlin moves to a new address – a brand new office – bigger and better!