Lesara expands to Sweden

Berlin, 11.05.2017 - Lesara, the international web store for fashion and lifestyle products, continues its strong growth trajectory seen in the last few months and is now expanding into the Nordic countries, starting in Sweden. The Berlin based e-commerce enterprise offers more than 80,000 products in the fields of fashion, lifestyle, accessories and home. After launching in 24 countries in 5 different languages, Lesara has a total of approximately 8 million unique users per month. With the new website www.lesara.se, Lesara will potentially reach millions of new customers.

Roman Kirsch, founder and CEO of Lesara, says: "The Swedish market is very promising because of the people's high interest in trends, fashion and smart shopping. The well-developed e-commerce market and the Internet penetration rate of almost 95% makes Sweden a particularly interesting market to scale to.”

E-commerce in Sweden is growing in a rapid rate, according to HUI Research. Sweden has the highest percentage of online consumers in the Nordic countries with 8.5 billion euro in total spend in 2016. Clothing and footwear are the fastest growing segments in the retail industry online, making up for 28 % of all purchased items, followed by media products and home electronics*.

The approach of agile retail and serving customers with trend products from the areas of fashion and lifestyle on demand paid off for Lesara last year. In October 2016, the company presented a run rate of 100 million euro. The same year, Lesara got awarded “Europe’s fastest growing Tech Startup” by The Next Web with 7950% growth. In January 2015, founder Roman Kirsch was listed by renowned US business magazine Forbes as one of the "30 under 30" most talented young European entrepreneurs.

*Ebarometern Q1, 2016


About Lesara

Lesara GmbH is an international online store for affordable fashion and lifestyle products. The company was founded in Berlin in 2013 by Roman Kirsch, Matthias Wilrich und Robin Müller who has made it their mission to make the latest products and exclusive deals accessible to everyone – faster and to a better price than other fashion and lifestyle companies. Through direct collaboration with the best factories from around the world - without the need to change the usual supply chain - and thanks to data-driven real-time analysis, Lesara is able to offer highly demanded trend products online and on mobile on the platforms in 24 countries within a few days. Lesara is a German pioneer in the area of agile retail: the fast and digitally driven on-demand production of fashion and lifestyle trends. Agile retail is the fast moving, future kind of shopping and the next inevitable and promising step to a new level of international online retail, which combines the benefits of on- and offline e-commerce and offers customers a unique way of a quicker, faster and better shopping experience. Inspiring themed events and daily products offer a unique and modern shopping experience - quick, smart and around-the-clock.