Lesara expands to France
Berlin web store sets a strong growth trajectory and spearheads leading European online retailers
Berlin, 12.02.2016 - Lesara, the international web store for fashion and lifestyle products, continues its strong growth trajectory seen in the last few months and is now expanding into Europe's third most important economy. The Berlin based e-commerce enterprise, with more than 50,000 products in the fields of fashion, lifestyle, accessories and home, will also be represented in France. Its website www.lesara.fr will potentially reach more than 66 million new customers. After launching only 27 months ago in 22 countries and in 5 different languages, Lesara has a total of approximately 4 million unique users per month..
Roman Kirsch, founder and CEO of Lesara, says: "With France, we finally close the last major gap in Europe for Lesara and we have a strong belief in the market. France is a country that absolutely loves sales, if you think about the success of shopping clubs and clearance sales, while at the same time shoppers still remain trend conscious. France is known for snapping up the latest trends fast, which is a great opportunity for Lesara with its focus on product and speed."
The French online market is growing strong and according to trade association FEVAD, recorded an increase in sales of 15 percent to 15.5 billion euros in the third quarter 2015, compared to the same period last year. German online shops are well favoured by French online shoppers with approximately 35 million users: at 76 percent, they are the most popular, followed by British (73 percent) and the US (67 percent) * competitors.
The Berlin online retailer with branches in Guangzhou and Shenzhen (China) launched its current business model in November 2013, with the aim to sustainably change the face of fast retail. Through data-driven trend analysis, direct contact with international manufacturers and optimised logistics, Kirsch and his team are able to make the latest trend products available to consumers within a much shorter time-frame and with a keen focus on quality and affordability. From its inception the company has greatly invested in excellent customer service, so as to provide customers with an outstanding retail experience.
This strategy paid off well for Lesara last year, with sales increasing by 500 percent and going into double-digit millions, as well as an increase in its customer base by 400 percent to about 750,000 users compared to 2014. This positions Lesara as one of Europe's fastest growing e-commerce companies.
This was a doubly successful year for founder Roman Kirsch, who in January was listed by renowned US business magazine Forbes as one of the "30 under 30" most talented young European entrepreneurs.
*Pitney Bowes 2014 (Source: Internet World Business)
Lesara GmbH is an international online store for affordable fashion and lifestyle products. The company was founded in Berlin in 2013 by entrepreneur Roman Kirsch, who has made it his mission to make the latest products and exclusive deals accessible to everyone. Inspiring themed events and daily products offer a unique and modern shopping experience - fast, smart and around-the-clock. Through direct collaboration with the best factories from around the world and thanks to data-driven selection, Lesara can offer its customers more than 50,000 products ranging from fashion & lifestyle to home & technology, within the shortest possible time and at comparably better quality. Customers get everything they love, at the best price with the Best Price Guarantee and with its finger on the pulse of the zeitgeist and latest trends, Lesara reinforces this promise. The consistent focus on the needs and requirements of customers is also reflected in personalised customer service with heart. The 200 strong team invest a huge amount of effort every day to create a modern shopping experience where everyone feels at home.