Lesara celebrates its third birthday

Berlin based online shop Lesara celebrates its third birthday and increases sales by 175 percent to a high double digit million

· 100 million revenue run rate achieved in October

· Customer base increases to over 1.5 million customers

· Awarded Europe’s fastest growing tech company in May

· Founder and CEO Roman Kirsch among Forbes "30 under 30"

· New markets, France & UK launched with great success

· More than 80 percent of the revenue generated from sales on mobile devices & the Lesara app.

· Birthday specials for Lesara fans from November 14 to 20.

Berlin, 14.11.2016 – Now that’s reason to celebrate: Lesara, the international online shop for affordable fashion & lifestyle continues its strong growth into the third year since inception. Compared to the last business year, the revenue increased 175% to a high double digit million and the customer base to 1.5 million active customers across Europe. The range of products has also expanded in the last few months and currently comprises over 70,000 products.

More highlights from Lesara’s third year: In January, the renowned American business magazine, Forbes, puts Roman Kirsch, the founder & CEO of Lesara on its highly acclaimed “30 under 30” list of young entrepreneurs, known for success, innovation & influence in their respective fields. In February, Lesara announces its expansion to France, the third most important economy in Europe. March witnesses the first Lesara fashion show in Milan. Just a couple of months later, in May, the jury of the Teach5 Awards names Lesara Europe’s fastest growing tech company. The Lesara app for iOS and Android is available since May. In June, Lesara is launched in the United Kingdom with great success. Between May and August, Lesara introduces its first TV spot in Germany, Austria, Switzerland and the Netherlands. The new web design goes live in September, just in time for the third birthday in November and the Lesara logo gets revamped.

"Lesara is steadily developing into a leading global online shop for the best in affordable fashion and lifestyle. We are active in 23 markets and provide our customers worldwide, access to the hottest trends. There is currently no company that can detect trends faster and offer relevant products at such low prices, keeping quality under control, "says founder and CEO Roman Kirsch.

Most recently, the US business magazine, Forbes recognized Lesara as a pioneer in the field of agile retail, an evolved form of fast fashion.

The Lesara team is constantly growing and becoming increasingly international. Around 200 people from 27 different countries work in the meantime at the Lesara offices in Berlin, Guangzhou & Shenzhen. The Chinese offices make it possible to establish effective contact with the local business partners, which allows for extremely short production & delivery cycles, an almost unbeatable price-performance ratio and stringent quality control.

Most purchases on Lesara are made on mobile devices. Around 80 percent of all sales are on smartphones, tablets etc. Women are especially attracted by the offers on the online shop. Over 80% of the customers are women, with an average age of 35 years.

Lesara thanks its customers with a birthday special. In the period between November 14 & 20, Lesara has daily surprises: from contests & additional discounts to special events & the introduction of the Lesara Gift Card’, there is a lot in store to make customers happy.

“We are looking forward to the year ahead in which we would like to repeatedly exceed the expectations of our customers, employees and partners”, says Roman Kirsch, representing the founding team.

About Lesara

Lesara GmbH is an international online store for affordable fashion and lifestyle products. The company was founded in Berlin in 2013 by entrepreneur Roman Kirsch, who has made it his mission to make the latest products and exclusive deals accessible to everyone. Inspiring themed events and daily products offer a unique and modern shopping experience - fast, smart and around-the-clock. Through direct collaboration with the best factories from around the world and thanks to data-driven selection, Lesara can offer its customers more than 70,000 products ranging from fashion & lifestyle to home & technology, within the shortest possible time and at comparably better quality. Customers get everything they love, at the best price with the Best Price Guarantee and with its finger on the pulse of the zeitgeist and latest trends, Lesara reinforces this promise. The consistent focus on the needs and requirements of customers is also reflected in personalised customer service with heart. The 200 strong team invest a huge amount of effort every day to create a modern shopping experience where everyone feels at home.