Lesara celebrates its 4th birthday: Rising sales and prestigious new awards
New York, 14 November 2017 - Lesara turns 4 and has all the reasons to celebrate once again this year! The international fashion & lifestyle online retailer continues its impressive growth into the fourth year of business, boosting sales to hundreds of millions! The company was also just awarded the "Technology Fast 50 Award" by Deloitte, at their 15th annual awards ceremony, held to recognise and reward the fastest growing tech companies in Germany. Self developed technology and an above average growth rate over the last 4 fiscal years, made the winners stand out! With a growth rate of 71,981 percent, Lesara secured first place. “We are extremely happy to have won this award, which once again confirms the potential of our business model and the entire team,” said Roman Kirsch, founder and CEO of Lesara.
3 million customers shop on Lesara now. Over 10 million fashion conscious people browse a selection of over 100,000 products every month. Mobile shopping is especially popular: more than 80% of the visitors use mobile devices and the Lesara app. The selection in the shop changes regularly: around 300 new products are added to the page everyday.
In the course of the fourth year, many tracks have been laid for further growth. In summer, Lesara launched a new TV commercial with the theme #Schnäppchenfinden (#FindABargain), which aired on ten German channels as well as in Austria, Switzerland and the Netherlands. Four new brands have also been introduced: with the launch of Agnes Mason, Bananzaa & the others, Lesara continues to offer an assortment comprising over 90% in-house brands or white label products. There are now a grand total of 14 in-house brands including the two mentioned earlier. New categories were also added this year to the existing women’s & men’s fashion and home accessories: kidswear, plus sizes, sportswear and beauty are now ready for customers to browse.
The Lesara team is growing as well. Over 300 people from 39 nations now work at the Berlin (Germany) and Guangzhou (China) offices, and the numbers are rising - 10,000 applications were received in 2017 alone. Since such strong growth can often challenge the corporate culture and identity of a young company, Lesara has developed its own ‘Culture Code’. The code aims at sharing the ideas, values and methods that define the company along with the thoughts and emotions since inception, with the entire team. It is clearly well received: the culture code has more than 50,000 hits on the website. A large team needs a lot of office space - by the middle of the year, Lesara grew out of its old office space and moved to the new headquarters in the historical ‘Schicklerhaus’ in Berlin-Mitte, a 5000 square meter office with no space constraint!
Another major highlight of the past financial year was the launch of four new markets - Belgium, Sweden, Denmark and Spain - home to well known names in the fast fashion industry. In just 4 years, Lesara is active in 24 European countries in eight different languages. “Lesara is so well received in the new markets, that even our high expectations have been exceeded,” said Roman Kirsch, founder and CEO. “The generation change in the fashion industry continues: from offline to online and from fast fashion to agile retail,” he explains.
New and existing investors provided 33 million euros for the expansion. Owing to the strong sustained growth, Lesara has just invested in the construction of its own logistics centre. Working together with Goodman, one of the world’s leading listed real estate firms, the construction of this state-of-the-art logistics centre in the freight traffic hub of Erfurt (Germany), is a 45 million euro project. The opening is planned for summer 2018.
Lesara is an international online store for affordable & trendy fashion and lifestyle products and a pioneer in Agile Retail. Founded in 2013 in Berlin by Roman Kirsch, Matthias Wilrich and Robin Müller, this e-commerce company takes online retail to the next level. The company has successfully improved the model, Fast Fashion companies such as Zara and H&M, have mastered offline: Lesara needs just 10 days from spotting a trend to making it available for customers throughout Europe - faster and at a better price than any other fashion and lifestyle company. The product selection is a result of an extensive data-based analysis. A special trend analysis tool developed by Lesara identifies trends as soon as they surface. Bypassing middlemen and being in direct contact with the best suppliers worldwide, Lesara manages to produce these trends immediately and make them available for everyone. The hottest trends and daily new products ensure an inspiring shopping experience!