Lesara expands to Denmark

Berlin, 19.07.2017 – Lesara, the international web store for fashion and lifestyle products, continues its strong growth trajectory seen in the last few months and is now expanding to the Nordic region. In May, Lesara launched in Sweden, and the next stop is Denmark. The Berlin-based e-commerce enterprise offers more than 100,000 products in the fields of fashion, lifestyle, accessories and home. After launching in 24 countries in 7 different languages, Lesara has a total of approximately 8 million unique users per month.

Roman Kirsch, founder and CEO of Lesara, says: ‘The Danish market is extremely promising due to the Danes’ great interest in trends, fashion and smart shopping. Denmark has a well developed e-commerce market, and the fact that 96% of the population uses the internet makes the Danish market particularly interesting to expand to. E-commerce in Denmark is growing in a rapid rate, with clothing and footwear as the fastest growing segments in the retail industry online.’

Lesara GmbH is an international online store for affordable fashion and lifestyle products and a pioneer in Agile Retail: the fast and digitally driven on-demand production of fashion and lifestyle trends. The company was founded in Berlin in 2013 by Roman Kirsch, Matthias Wilrich and Robin Müller, this e-commerce company takes online retail to the next level. Lesara has a mission to make the latest products and exclusive deals accessible to everyone.

The idea behind the agile retail business model is to cater to customers‘ needs by bringing them the latest trend products on the market faster and cheaper than its competitors. The company has successfully improved the Fast Fashion model, by taking the traditional Fast Fashion model of companies such as Zara and H&M online: Lesara needs just 10 days from spotting a trend to making it available for customers throughout Europe - faster and at a better price than any other fashion and lifestyle company. Through direct collaboration with the best factories from around the world - without the need to change the usual supply chain - and thanks to data-driven real-time analysis, Lesara is able to offer highly demanded trend products online and on mobile on the platforms in 24 countries within a few days.

The product selection is a result of an extensive data-based analysis. A special trend analysis tool developed by Lesara identifies trends as soon as they surface. Bypassing middlemen and being in direct contact with the best suppliers worldwide, Lesara manages to produce these trends immediately and make them available for everyone. The hottest trends and daily new products ensure an inspiring shopping experience!

Agile retail is the fast moving, future kind of shopping and the next inevitable and promising step to a new level of international online retail, which combines the benefits of on- and offline e-commerce and offers customers a unique way of a quicker, faster and better shopping experience. Inspiring themed events and daily products offer a unique and modern shopping experience - quick, smart and around-the-clock.

The approach of Agile Retail and serving customers with trend products from the areas of fashion and lifestyle on demand paid off for Lesara last year. In October 2016, the company presented a run rate of 100 million euro. The same year, Lesara got awarded “Europe’s fastest growing Tech Startup” by The Next Web with 7950% growth. In January 2016, founder Roman Kirsch was listed by renowned US business magazine Forbes as one of the „30 under 30“ most talented young European entrepreneurs.

About Lesara

Lesara GmbH is an international online store for affordable fashion and lifestyle products. The company was founded in Berlin in 2013 by entrepreneur Roman Kirsch, who has made it his mission to make the latest products and exclusive deals accessible to everyone. Inspiring themed events and daily products offer a unique and modern shopping experience - fast, smart and around-the-clock. Through direct collaboration with the best factories from around the world and thanks to data-driven selection, Lesara can offer its customers more than 70,000 products ranging from fashion & lifestyle to home & technology, within the shortest possible time and at comparably better quality. Customers get everything they love, at the best price with the Best Price Guarantee and with its finger on the pulse of the zeitgeist and latest trends, Lesara reinforces this promise. The consistent focus on the needs and requirements of customers is also reflected in personalised customer service with heart. The 200 strong team invest a huge amount of effort every day to create a modern shopping experience where everyone feels at home.