Nice and Fresh! A new look for Lesara

Berlin, 22.09.2016 – Bright, fresh, open, light, stylish and inspiring – words that best describe Lesara’s new look! Lesara, the international online shop for affordable fashion and lifestyle products, takes pride in its new web design that is clear, modern and user-friendly. The Lesara principle is as follows: To take the lead in introducing the latest in fashion trends and lifestyle products, and offer them at the best price possible.

The trendy, Lesara turquoise & white colour scheme of the online shop is targeted at providing the Lesara products an ideal stage to present themselves. At a glance, the customer can see the newest and most popular fashion items along with the deals of the day. With an intuitive menu and an optimized, intelligent search function, the Lesara shopping world is available to its customers round-the-clock with over 70,000 articles to choose from.

Most Lesara customers are tech savvy and use smartphones or tablets for their online shopping, are aware of the latest trends and want a pleasant, smooth and relaxing shopping experience with an inspiring Aha-effect! The shop has been optimized taking all of these factors into account.

Roman Kirsch, Founder & CEO, Lesara: “We deal with thousands of customers every day and learn a lot about their favoured patterns of online shopping behaviour. The website therefore has been optimized based on results of tests conducted and our experience so far, to offer our customers an enhanced shopping experience. Despite our diverse and large range of products, the customer has a good overview and finds exactly what he is looking for, quick and easy.”

The Lesara logo has also been adapted in the course of the makeover to match the upgraded design & colour code. The updated version is an aesthetically appealing representation of the brand in the form of a stylized ‘L’ along with the slogan: “Everything you love. At the best price.”

About Lesara

Lesara GmbH is an international online store for affordable fashion and lifestyle products. The company was founded in Berlin in 2013 by entrepreneur Roman Kirsch, who has made it his mission to make the latest products and exclusive deals accessible to everyone. Inspiring themed events and daily products offer a unique and modern shopping experience - fast, smart and around-the-clock. Through direct collaboration with the best factories from around the world and thanks to data-driven selection, Lesara can offer its customers more than 50,000 products ranging from fashion & lifestyle to home & technology, within the shortest possible time and at comparably better quality. Customers get everything they love, at the best price with the Best Price Guarantee and with its finger on the pulse of the zeitgeist and latest trends, Lesara reinforces this promise. The consistent focus on the needs and requirements of customers is also reflected in personalised customer service with heart. The 200 strong team invest a huge amount of effort every day to create a modern shopping experience where everyone feels at home.